Superior customer service can mean the difference between surviving and thriving. Retaining satisfied customers effectively and profitably has never been more important. Customer relationship management (CRM) tools, with strong links to financial management or enterprise resource planning (ERP) systems can deliver the customer satisfaction that builds businesses.

CRM, or customer relationship management (CRM) solution can accomplish following critical objectives.

• Tracking customer activity with all company touch points, sales, delivery, and service.
• Tracking sales and marketing activities for better results and lower costs.
• Providing cross-sell and up-sell opportunities to sales and service people in real time.
• Delivering access to customer ordering and payment information.
• Analyzing customer relationships and identifying highest-value customers.
• Effectively targeting customers with offers that match their history and purchasing potential.
• Monitoring sales activities to measure and improve sales effectiveness.
• Giving service and contact center teams the ability to provide superior customer service.
• Address customers needs when using online or Web based applications.
• Help organization manage customer performance and take steps to improve performance.
• Allow managers to collect and organize customer information and disburse to appropriate departments like marketing or sales.

CRM

Customer Relationship Management
  What is CRM ?
  Benefits of CRM
  Sage CRM
  Sugar CRM
  Custom Made CRM

Microsoft Dynamics CRM (MS CRM)
  Introduction
  Services
  Customization
  Marketing
  Scheduling
  Intigration
  Sales

Sage CRM
  Introduction

Sugar CRM
  Introduction

Custom Made CRM
  Introduction